Purplewire Announces the Availability of channelSUITE™
New platform provides vendors with the infrastructure
required to build and automate the management of robust channel
sales and marketing programs.
Syracuse, N.Y., Sept. 30, 2002 –
Purplewire, the innovator of channel program development and management
automation solutions for the small to mid-size enterprise, today
announced the immediate availability of the channelSUITE™
platform.
“Leveraging our expertise in creating custom
developed, channel-focused applications for our clients over the
past seven years has given Purplewire the ability to develop a comprehensive
suite of customizable modules that have been proven to be effective
for developing and deploying successful, scalable channel programs,”
says Purplewire CEO Chung-Chi Cha. “Moving forward, our main
corporate focus is on the development and sales of channelSUITE™.”
Not requiring a large upfront investment, costly
network hardware, or a team technical network support personnel,
channelSUITE™ is particularly attractive to organizations
that don’t have a multi-million dollar channel marketing budget,
but require the infrastructure to support partners that resell their
goods or services. “The hosted and modular channelSUITE™
platform, combined with our strategy of customizing each module
to customer requirements, gives us a unique solution for channel
development. Whether you are a startup company that is in need of
an effective partner portal and lead management system, or a mid-size
organization with a seasoned partner program that would like to
offer partners robust sales and marketing capabilities, channelSUITE™
provides you with a cost-effective, secure solution that is easy
for you and your partners to use,” says Purplewire CTO Jay
Mortensen.
channelSUITE™ is comprised of seven integrated
modules including a:
- Partner portal module
- Partner recruitment module
- Lead management and distribution module
- Marketing development funds (MDF) management
module
- Sales incentive / rewards module
- Online marketing campaign and campaign management
module
- Online store e-commerce module
All channelSUITE™ modules are managed by channelADMIN™;
an administrative interface that is supplied with every channelSUITE™
subscription.
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