Purplewire Re-designs Floratech Web Site
Syracuse, N.Y., April 8, 2003 –
Purplewire has designed and implemented a new web site for Floratech,
an Air Innovations company specializing in floral refrigeration
systems.
Since 1986, Floratech has
offered the most innovative line of floral systems designed to
maximize product turns. The
product line includes Always
Open, Classic Closed, Dry Display, and custom designs that range
from the smallest to the largest in the industry.
Floratech turned to Purplewire when the need arose
to build a more comprehensive web site that represented their products
in the most professional manner. With the successful design and
implementation of the Air
Innovations web site, Floratech's parent
company, they knew they had a trusted partner in Purplewire.
Due to the complexity and variety of Floratech's
product line, a traditional shopping cart system was not relevant.
Floratech needed a content
management system that allowed them to keep the product information
current and informative. Purplewire replied with a virtual, dynamic
catalog with an intuitive browse feature, an area to view printer-friendly
versions of product detail pages, and a dynamic photo gallery for
showing products used in specific applications.
About Purplewire:
Headquartered in Syracuse, N.Y. Purplewire has been developing
and managing highly sophisticated web applications since 1995,
originally as a division of Syracuse Research Corporation, and
more recently as an independent company. Purplewire's clients
range from Fortune 100 companies to municipalities to entrepreneurial
startup companies.
Contact: Michael Jewett
Account Manager
Tel: 315-234-0079 x321
Fax: 315-234-0075
www.purplewire.com
About Air Innovations:
Located in the Syracuse, NY hub of air conditioning technology,
Air Innovations specializes in the niche manufacturing of HVAC
Systems for a variety of industries including supermarket, cleanroom,
hospital, wine storage, semi-conductor, and defense.
Contact: Mike Wetzel
President
Tel: 315-452-7435
Fax: 315-452-7420
www.airinnovations.com
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