Purplewire Helps BlueStar’s Partners Increase Lead-Generated Sales

Syracuse, N.Y., July 1, 2003 – BlueStar Inc. implemented Purplewire’s channelLEADS™, one of four modules available through channelSUITE™, a PRM (partner relationship management) software solution. ChannelLEADS improves the quality, delivery efficiency, and the dealer support of leads. As leads are generated, they can be exported into channelLEADS from call center software. Then the leads are automatically routed to a partner based on compatibility and location. Once the partner is automatically notified by channelLEADS, the vendor/distributor (BlueStar) can track the progress of the leads and provide support for their partner.

With channelLEADS, BlueStar consistently passes leads to the most qualified partner, provides more lead data to its partners, tracks leads through the sales process, and monitors the effectiveness of the marketing strategies that generated the leads. According to Philip Manro, director of sales and marketing for Purplewire, this collaboration impacts BlueStar’s channel partners as well. “Partners get leads quicker in a format they understand, and can follow-up on leads online automatically. This adds value to both partner and distributor/vendor,” says Manro.

By Carly Rohrer, Point Of Sale Technologies Editor
Business Solutions Magazine, July 2003 Volume 18, Number 6

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