Hand Held Products Enhances Partner Program with e-Marketing Solution from Purplewire;
Online Collateral/Campaign Product Provides Best of Both Worlds
Syracuse, New York, February 5, 2004 – Purplewire,
LLC announced today it has successfully rolled out channelMARKETER,
an online marketing collateral ordering tool, to the partners of
Hand Held Products Inc. This makes the second module of channelSUITE(TM)
implemented
by the worldwide leader of image-based data collection systems.
channelSUITE(TM), Purplewire's integrated, web-based partner program
automation product, is
specifically designed for companies like Hand Held Products with
substantial distribution through channel partners.
According to Purplewire's CEO, Chung-Chi Cha, "Hand
Held Products
has been a great customer of ours using channelINCENTIVES. We are
excited about their decision to use channelMARKETER, integrated
with functions of channelFUNDS, for their partner program. It reflects
Hand Held Products strong commitment to its partners and forward-thinking
management."
Today Hand Held Products has approximately 80 partners
using the online collateral development tool and plans to continue
the rollout
to more partners over time. Partners are able to go to the Hand
Held Products partner portal, select items they want, work online
within templates
designed by Hand Held Products marketing department, and make selections
within designated areas to personalize the marketing pieces (messaging,
contact information, logo, etc). After an online proofing, it's
finalized and off to the printer. The tool saves time and cost
for vendors and partners.
Bob Buckley, Director of Marketing at Hand Held
Products stated, "We
want to provide our partners convenient access to reasonably priced,
high quality collateral and campaigns that they can personalize,
helping them become more effective in their marketing efforts.
At the same time we need to control our brand identity - channelMARKETER
provides us the best of both worlds."
About Hand Held Products
Headquartered in Skaneateles Falls, NY, Hand Held
Products is a worldwide leading solutions provider for image-based
data collection
systems for mobile, wireless, and transaction processing solutions.
Hand Held Products is dedicated to delivering breakthrough technology,
reliability and durability to its customers and partners through
more than
30 sales offices and hundreds of resellers. Hand Held Products
is a privately held company and is represented in every major market
and geographic
region of the world. For more information about Hand Held Products
and its products visit www.handheld.com, or call 1-800-782-4263.
About Purplewire
channelSUITE™ (www.channelsuite.com)
is a Purplewire, LLC solution. Headquartered in Syracuse, N.Y.,
Purplewire has been developing and managing highly sophisticated
web applications since 1995, and was originally a division of Syracuse
Research Corporation. Clients range from Fortune 100 companies
to municipalities to entrepreneurial startup companies.
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