TANDBERG Selects channelSUITE™ to Streamline Co-op Funds Program
The leading global provider of visual communication
products and services invests in strengthening partner relationships
through channelFUNDS™
Syracuse, New York, May 3, 2004 – Purplewire,
innovator of channelSUITE, the web-based solution designed to help
channel sales and marketing teams build more profitable partnerships, announced
today that industry leader TANDBERG has signed an agreement to use channelFUNDS™.
channelFUNDS™, one of the channelSUITE’s four modules, is designed
to distribute and manage co-op marketing funds for partner programs. TANDBERG
will use channelSUITE to provide operational scalability and to streamline
support of its partner program.
“TANDBERG evaluated several vendors, but the
difference was Purplewire’s thorough understanding of our
needs, flexibility and attention to customer service,” says
James Aguirre, TANDBERG’s Manager of Channel Operations. “This
program will complement our efforts in building stronger mindshare
and best practices in our partner community."
channelSUITE is a partner relationship management (PRM) product
that provides vendors visibility into their partners efforts and,
through its online design, allows them to collaborate with one
another. It automates the management of lead distribution and tracking,
MDF and co-op funds, incentives programs and also has an e-marketing
module that allows partners to easily private label vendor designed
marketing collateral and campaigns while vendors maintain brand
control.
“We are extremely excited about working with TANDBERG,” stated
Purplewire’s CEO Chung-Chi Cha. “Its forward-thinking
management, as well as the path of growth it’s embarking
on, makes it a perfect match to benefit from the core values of
channelSUITE: operational efficiency and business intelligence
gathering in the channel. Purplewire is successful only because
of the success of our clients. I am confident that we will deliver
a successful program for TANDBERG as well,” he concluded.
About Purplewire
channelSUITE™ (www.channelsuite.com)
is a Purplewire, LLC solution. Headquartered in Syracuse, N.Y.
Purplewire has been developing and managing highly sophisticated
commercial web applications since 1995, originally as a division
of Syracuse Research Corporation, and more recently as an independent
company. Purplewire’s clients range from Fortune 100 companies
to municipalities to entrepreneurial startup companies.
The channelSUITE product line enables companies to develop more
profitable channels by implementing cost-effective partner programs,
minimizing channel administration costs and increasing the effectiveness
and accountability of business partnerships.
Contact: John Netti
Tel: 315-234-0079 x317
Fax: 315-234-0075
jnetti@purplewire.com
www.channelsuite.com
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