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Purplewire partners with Channelocity

Syracuse, New York, August 25, 2005 – Purplewire, LLC, a New York-based software company specializing in e-business applications and a major supplier of web-based software for managing channel relationships and programs, and Channelocity, an industry leader in customized, comprehensive channel management solutions, announced today a strategic alliance to promote Partner Relationship Management (PRM) solutions to the custom home electronics and energy management markets. The alliance leverages Purplewire’s channelSUITE™, a modular, Web-based suite of channel management technologies, and Channelocity’s proven channel program design capabilities, and expert knowledge in the home electronics and energy markets.

The two companies will offer end-to-end outsourced channel management services starting from design and development to execution and operation; and from consulting to actual implementation and rollout. According to Bob von Sprecken, Channelocity’s President, “Our relationship with Purplewire enables us to provide PRM solutions tailored to the unique needs of our clients in the custom home electronics and energy management markets. These applications link our clients and their partners to easily facilitate lead tracking, performance management and incentive disbursement. By combining this PRM solution with our Program Design and Channel Sales Deployment, we have made it easy for our clients to launch and manage new channel initiatives.”

Offered as an individual service or in combination with Channelocity’s Program Design and Channel Sales Deployment, channelSUITE includes the following modules:

  • channelLEADS – Lead and order management and distribution
  • channelMARKETER – Partner campaign and collateral development
  • channelFUNDS – Market Development Funds
  • channelINCENTIVES – Sales incentives


These modules give organizations the ability to implement market specific channel programs quickly, to accelerate revenue results. Both clients and their partners can become more productive though 24 x 7 access to critical program information, such as lead or order status and MDF tracking. As a result, channel administration costs are significantly reduced because of the high degree of automation offered by these featured solutions.

About Purplewire
Purplewire is an interactive Web development company specializing in providing sophisticated interactive, transactional e-business applications for clients ranging from Fortune 100 companies to municipalities to startups. It creates and manages complex but practical channel-specific application solutions for clients in diverse industries including software and hardware manufacturing, public sector, telephony, media, and real estate, to streamline third party communication issues and logistics. Its flagship product, Channelsuite, is designed to enable companies to automate and better manage working relationships with business and trading partners. Purplewire LLC, established in 1995, is a privately held company headquartered in Syracuse, New York.

For more information, visit www.purplewire.com, or contact:

Anthony Kunjbehari
315.234.0079 x321
anthony@purplewire.com

About Channelocity
Channelocity is the partnership company - they design, launch and manage channel management solutions to make it easy for manufacturers and service providers to reach new markets through trade allies. Channelocity offers proven expertise with installed consumer electronics in the new construction, existing home and small office home office (SOHO) markets, as well as experience in utility offered, energy-related services in residential and commercial markets. They provide dedicated channel management representatives who can help you leverage your brand all the way to the end customer.

For more information, visit www.channelocity.net or contact

Bob Sprecken
919.342.2905
rvonsprecken@channelocity.net


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