Sales Channel Management and Support Systems

Purplewire is an experienced provider of systems that help companies streamline and automate the way they support and manage their internal sales operations and their reseller and distributor networks.

We've helped companies from startups and small businesses to Fortune 500 companies improve their sales and distribution efficiency in concrete and measurable ways, with solutions that touch on diverse functional areas including:

• co-op and strategic marketing funds programs
• installation scheduling and dispatch
• partner performance metrics and reporting
• sales lead management, distribution, and tracking
• pipeline management
• deal, opportunity, and strategic account registration
• channel collaboration and information distribution
• partner recruiting

Our solutions sometimes involve custom software, and often utilize off-the-shelf or customized software from the Purplewire channel software lineup. We're experienced in integrating our components with other commercial, custom, or legacy systems in the customer's operation. We currently have three product lines which can contribute useful components to a comprehensive channel solution:

Sales Lead Management

Good marketing campaigns only turn into sales when campaign-produced leads are distributed promptly and accurately, into the hands of the right people. This critical task can be tedious and time-consuming, especially for companies who have multiple sales offices and distribution partners with different footprints and specializations. An inefficient lead distribution process can result in wasted marketing investment and missed revenue opportunities when leads sit on the shelf for too long, or are hastily sent (and resent) to the wrong people. Purplewire specializes in providing systems that automate the lead distribution process and enable our clients to:

• Gather leads from multiple sources and get them out to multiple channels, quickly and automatically.
• Pre-qualify leads systematically prior to distribution.
• Follow up after leads are sent to collect sales status, automatically.

Purplewire offers two different web-based products that work to increase the efficiency of the lead distribution and management processes:

Co-op and Strategic Marketing Funds Management

Co-op and MDF programs are great loyalty-builders for the channel, but to offer these programs a vendor must spend significant resources to manage the following:

• accounting: keep each partner's accrual, spending, and balance up to date, and properly close out old fiscal periods and open new ones
• claims processing: receive, review, and pay out reimbursement claims. prepare credit memos for finance
• records: organize and review pre-approvals, claim submissions, proof of purchase/performance documentations, and payment authorizations
• funds pools: track available funds in individual partner accrual accounts and discretionary or strategic investment pools
• partner communication: acknowledge partner submissions, notify partners of claim results, account status

Purplewire is an expert provider of solutions that optimize the co-op/MDF process. The channelFUNDS module of our channel management suite offers an array of functions that can help most companies right out of the box. channelFUNDS can also be customized with additional features in order to meet a company's unique requirements.